How important is the objection of sales in a company?

Establish sales targets for each call, meeting or sales interaction becomes a common activity performed.


Well, that's simple - improves concentration and provides a target for their interaction. So if you are making a cold call or a meeting to explore for the first time I think about putting down some objectives:  

  • What I want to accomplish in this call or meeting?
  • What result do I want?
  • What actions do I want to happen at the end of the call or meeting?
  • How I can know if I have success?
  • If you do not achieve my goal, what will I go then?

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