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The 4 Important Elements of Marketing




Marketing has 4 elements. In business language is called 4Ps. These are Product, Price, Place and Promotion. Today there is another element of direct marketing. When we talk about elements of the product we mean all the efforts of a company needs to select the right product for sale.  

The second element is price, while a company will have to decide their pricing strategy, ie according to their costs, or according to the prices of competitors.  

The third element is the place. This means that the company will have to decide the places, the middlemen who sell their products.  

The last element is the Promotion. Under the promotion, the company will have the choice of methods, ways to promote their products. Advertising is a form of promotion, but as you can now understand, there's more to deal with in Marketing.

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