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Most Successful Online Advertising Campaigns

Let's face it, we are in a technological age and the internet is the mother ship. Despite your gadget, without the internet, you feel like a fish out of water.

Almost all modern media and communication devices, with a few exceptions, have internet portals installed.

Some of these technological devices include
  • The PC - the most basic is used to browse the net
  • Laptops and notebooks - are made with built in Wi-Fi, Bluetooth, networking and all internet or wireless communicable resources.
  • Tablets - Specifically made to browse the internet
  • Media players are now equipped to browse for and download music, videos and movies
  • The cell phone - virtually all of them have become so smart that one can check their emails, purchase stuff online and even create web pages.
Internet User Statistics

According World Internet User Stats, of the 7 billion plus people across the globe, 2,405,518,376 uses the internet.

Think of the scenario for your business if you could reach 1% of all internet users applying the data above. Your business would reach 24,055,183.8 internet users across the globe. Now, what if only 1% of these people are interested in what your business has to offer? That would bring in 240,551.4 potential clients. Of that number your business only serves 1% of these potential clients. Then you would have served 2,405 customers. This is only a scenario and actual numbers may vary.

Of course there are variables to consider such as:
  • The type of business you are offering: Is your business very popular and offered by a zillion people? Or, is your service in demand?
The type of business will also depend on the product or service. Is your service or product designed to suite only a particular locale, such as real estate, a movie theater for concerts, a football stadium for sporting events? Advertising online can be beneficial but your global outreach is limited.
  • How far can your business extend, or, are you prepared for dealing with global customers? It's one thing to market yourself online but if the type of business you are offering only caters to people who are within a 20 mile radius of your location or office then you have a problem.
  • Your target audience: This deals with age, location and need. What age group is your business targeted at? Where is your target audience or how wide can your business reach? Is what you are offering what people in your target age group or location looking for?
Other questions you need to answer......
  • What is your customer support like? Have you implemented resources to deal with your customers from different cultures and backgrounds?
  • What are your policies regarding international trade?
  • Can you compete with other businesses just like yours?
  • Are you willing to do whatever is necessary to build your online presence? Within guidelines of course.
  • Ways to advertise online


There are several ways to go about marketing or advertising on the World Wide Web. These methods include:
  • Having a website. A website is a group or collection of webpages offering information to people who need it.
  • Placing advertisements on websites for people to see your business, much like a print ad.
  • Social media networking
  • Online business directories and yellow pages.
  • Email marketing and newsletters.
Social Media Marketing

One of the fastest growing methods of advertising your business on the internet is using social networks. There are several social networks that allow users to post alerts about their services, create pages just for their business and even place ads.

Facebook is by far the number one social network with has over 800 million active users with over 400 million logging in every day. Can you imagine the exposure your business will get as you advertise to your targeted age group, location and need? Remember we spoke about that earlier? Creating an account is free and placing adverts are low cost and the great thing about FB is that you don't pay unless someone clicks your ad. If you are on a budget think about creating an account for the business and posting free status updates.

Twitter is another fast paced social network which has more than a hundred million users and 230 million tweets each day. This network was actually created for businesses to connect to people who need a particular service. Tweets were invented to send business information, much like a memo, to people searching.

Creating an account is free and you can upgrade to a promoted account at any time. The promoted account allows you to send promoted tweets which are targeted to specific customers. This allows for a greater turn around ratio. These tweets are visible via search engines and not only reach twitter users but any one searching the internet as well.


Other networks to consider are Yahoo, Google+ and LinkedIn.

Conclusion

It is important to market your business online because
  • You get more exposure, reaching more people and places
  • It ends up being more convenient to the client using the internet, everything is in one space
  • You can serve thousands, even millions of people from one location in cyberspace
  • Advertising on the internet is less costly than radio and print ads, yet it reaches more people, being on a global level.
  • Anyone who wants to expand their business locally, regionally, internationally and globally must advertise their business online in order to grow. The internet is the fastest growing business marketing tool and needs to be utilized to its fullest. Some things are free to use while others may cost a minimal fee, but one thing is for sure, is that it is definitely worth the time and effort.

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How to Satisfy Customers Needs and Wants

No firm or company, even a small one, can have complete control on products and services it offers. In these days of mass communication, the public you deal with grows larger and larger, which is, in itself good for your business. Large numbers foster growth, and that means you get more good customers . . . . .and also more of the difficult ones as well.

Some customers can, if unhappy with your service, create much time-consuming drama, and bad publicity.

You, as the top Customer Service Officer [CSO] need the skills and the creativity to ensure smooth handling of an unhappy customer. Your task is to find the win/win solution; to greet an unhappy customer, and with skill and empathy say goodbye to the same customer knowing s/he will be back. A tough call? Yes. It can be done, and it is done every day all over the globe.

Peter Kriss is a Senior Research Scientist at Medallia and the Director of Research for Vision Prize. In Harvard Business Review he sets out the value of good Customer Services in clear, diagram fashion.

How to start off at an advantage

You, as the CSO, needs to be fast, and of keen eye. The quicker you get to an unhappy customer, the easier it is going to be able to [mentally] congratulate yourself with “Yup! Another win/win”.

Keep an eye out on the shop, on your phone messages, tweets, emails and other form of contact that you provide. Be quick to get back to that customer, and you have earned many brownie points already.

How to recognize an angry customer.

How would you spot such a customer ?

Escalation in voice, posture, frowning when dealing face to face. On paper, you see many exclamation marks, writing in capitals or larger writing, sometimes being rude and abusive etc. ..

This person might start off by speaking / writing in the normal fashion, but you will notice that soon, the voice will escalate, the words become clipped, and the angry words will ‘sound’ angrier and louder, the words on paper may now be all in capital letters – LARGE capitals! There is no mistaking the intention of the customer. S/he is angry and they want you to know it.


Dealing with an angry customer.

You may feel like you’d rather crawl under a rock. You’ve had enough to handle in that one day, so you think you can just send a polite email to your angry customer, and surely that should be ok!

It might be. But you will get scant satisfaction from that exercise and the company will still have likely lost a customer.

Emails are fine, after the problem is solved. Then it is time to put the important points on paper for you and the customer to remember.

What to say to an angry customer.

Thank the customer for bringing the problem to your attention. How else are you going to bring your company to the No 1 ranking, if you do not know what problems you need to resolve? So there is genuine cause for thanks.

Apologize to the customer for the problem s/he has encountered AND assure her/him that you will do your utmost to help her/him.

After that, listen to what the customer has to say with both ears and with your mind focused squarely on what is being said. Only interrupt your customer, if absolutely essential.

When your customer takes a long pause, ask whether there is more to tell, and if not, then and only then, ask any question/s you may have.

Mentally check the When, Where, What & How. If necessary ask questions to clarify the situation before you attempt to resolve it. Group your questions in a categorized fashion so that you avoid confusion in your customer’s mind. Be very wary how you couch questions, and sometimes it might be savvy to make a statement – instead of a direct question - and wait for a reaction, to avoid giving your customer the feeling of an interrogation.

Find out WHAT your customer is expecting you to do. Do they want a refund, an exchange, an apology, a token gift? What would send that customer home happy, or at the very least, mollified?


Win/Win is possible.

  • Rem: You are not the target of the customer's anger, so brush that aside.
  • Focus on the message, on the reason your customer is angry. If necessary you may need to work at unraveling the core issue.
  • Tell your customer that you will do all possible to help him/her.
  • Do all in the power of your role to resolve the issue.
  • Confirm with your Customer whether s/he is happy with the resolution.
  • Remember to end the conversation with saying that you hope s/he will do business with you again in future.
  • Mentally pat your back for a job well done. As well as was possible.

No one can ask for more of you - not even you!


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How to Make Money From Mining Bitcoins

Investing in Bitcoin, a new peer to peer, decentralized digital currency, made a lot of people a hell of a lot of money in 2013. The price of a the coins rocketed from $60 to over $1000 in just a few months, although it has now fallen back down into the $900-range. Some of the people in these overnight success-stories didn't even need to buy their Bitcoins, because the coins can be 'mined' using the processing power of their own computers.

The days of becoming a Bitcoin millionaire virtually overnight with little-to-no investment have certainly passed, but that doesn't mean there isn't still money to be made.

Investing in Bitcoin is a pretty risky business, so you should only use a relatively small amount of capital that you can afford to lose entirely if things go badly. But these high risks could also come with high rewards.

You can still make money from mining coins, from buying and holding them, or from trading them on the financial markets.

Challenges Facing Bitcoin Markets

In 2014, Mt. Gox, the most popular Bitcoin exchange, filed for bankruptcy after being hacked, losing around 850,000 coins. Since then, the market has more or less recovered, but the future of Bitcoin will depend on ensuring investors' trust and security.

Cryptocurrency is still largely unregulated. If governments or regulatory bodies change this, they could make a big dent in the current values. We've seen this happen before, when the price dropped overnight after the Chinese government introduced trading restrictions in 2013, and could easily happen again, multiple times or on a larger scale.

Although it has been enthusiastically adopted by geeks and speculators, the general public is yet to buy into cryptocurrency on a large scale. The ecosystem of apps and services surrounding the currency will have to demonstrate some movement towards making it more user-friendly for the not-so-technically-adept to justify its valuation.

There is now a wide range of alternative digital currencies that compete with Bitcoin. None have proved to be a major challenge so far, but it could be in the future.

A lot of hackers are interested in Bitcoin. Wallet-stealing is already something of a threat for owners of the currency, and the possibility of something called a '51% attack' in which members of powerful mining pool successfully 'double-spend' their coins cannot be totally discounted. A major security breach or widespread virus targeting people's digital wallets would dent confidence and send the price tumbling.
Opporutunities and Potential in 2015

In order to engage the general public and transition from niche interest to mass usage, there needs to be a killer app. A user-friendly means of trading coins would increase demand and send the price of the coins rocketing, potentially increasing their value even more dramatically than we saw in 2013.

Mainstream investors have shown a lot of interest in Bitcoin, but most have held back due to the market's high volatility. Any stabilization of the price, if combined with continued incremental improvements in services, could trigger an increase in investors buying into the currency, driving up the price.

If major Internet retailers were to start accepting the currency as payments, they would drive increased adoption and investor confidence. We could easily see some dramatic overnight price surges on the back of such retailer announcements. Overstock started accepting Bitcoin in 2014, and there was indeed a small surge as a result. Bigger retailers like eBay are now considering it as a payment option, which would have a much more dramatic effect.


Emerging markets such as India, Turkey and others are feeling the pinch as the US cuts its stimulus measures, leading to capital outflows from emerging markets as banks have less to invest, especially as home markets are starting to look more profitable. One of the major risks to emerging economies as a result is inflation (currency devaluation). This is already happening, and if it continues, those countries' wealthy citizens will want to unload local currency. For them, the deflationary nature of Bitcoin may make it seem like an attractive alternative.

Cloud Mining and Hashing

Although buying and running your own mining hardware for coins is both expensive and fraught with technical difficulties, it is still possible for ordinary people to make money by mining.

One easy way to mine is to hire space on a specialist mining computer—or a whole machine—in the same way that you would hire a server for website hosting. By doing this, you can estimate your profits using one of the many mining-profit calculators available online. Some firms claim, based on past results, that you can break even on your initial investment in three months using this method.

A slightly different take on the cloud mining concept is provided by CEX, which is basically a trading platform for miners and investors to buy and sell shares in mining hardware. In addition to generating income from the computing power that you control, you can also choose to offer your shares for sale at any time. This is a good option if you want to invest in Bitcoin mining but would like to retain the possibility of liquidating your assets whenever you like.

While there is a good chance you can make a profit over the cost of the hosting, success is not guaranteed. Your profits will depend on both the value of the coins themselves and on the changes in mining difficulty over time.

Algorithmic Trading

Like any currency, stock or other financial product, money can be made by judiciously buying and selling bitcoins. You can try doing this yourself, but you need to have incredible insight into the market to have any success. Just like those other financial products, however, some traders have created automated systems to buy and sell bitcoins based on a mathematical algorithm.

Buy and Hold Bitcoin

Many people who owned bitcoins made a large profit last year simply by holding coins in their wallets. This is still the easiest way to invest in the cryptocurrency phenomenon.

As I mentioned in the first section, there are many opportunities for growth and price surges in the coming year. This means that there's still a possibility that the coins will keep in increasing in value as fast as they have been up until now, if not faster. If that happens, then simply buying and holding would prove to be a very profitable investment opportunity. Of course, there is also a very real possibility that the price could crash and you could lose most of your money.

If you don't mind holding your money on an exchange rather than in a wallet on your own computer, then hold your coins in an account on a site such as Bter, which pays a small amount of interest on all deposits.

Bitcoin Exchanges and Arbitrage Funds

In my opinion, one of the most promising opportunities Bitcoin this year is arbitrage. The concept is simple. Arbitrage is when you take advantage of a disparity in prices between different markets to buy at one price and instantly sell at a profit in another market.

As Bitcoin's popularity grows, so to does the number of exchanges. Prior to February 2014, when it suspended trading following a possible hack and insolvency, Mt. Gox in Tokyo had a near-monopoly on Bitcoin exchange. The market has more or less recovered, and the new exchanges that emerged in Mt. Gox's wake have had to prioritize investor trust and security.

Some popular exchanges are:

Bitstamp
Bitfinex
Coinbase
Cryptsy
BTC-e
Kraken
BTCChina
Bitcoin Source
The divergence of prices between different exchanges means that you can get involved in arbitrage yourself just by having accounts on multiple platforms, with a balance in multiple currencies in each one. When the opportunity—a difference in prices—arises you can simple buy and sell immediately without having to transfer funds between accounts.

The risk in doing this, of course, is that the price will change between when you buy and when you sell. This makes arbitrage highly dependent on the speed at which you are able to make transactions. This type of trading also requires you to sit in front of a screen watching price feeds constantly, waiting for the right moment.


Short Selling

Most currency investments are made in the hope that the value will increase over time. However, if you are one of the substantial number of people who believe that Bitcoin is over-valued and pumped up by speculators, then you can try your hand at short selling Bitcoins. Short selling allows you to profit from drops in the value of a commodity in the same way that you would profit from rising prices if you bought it.

The mechanisms of short selling vary somewhat by marketplace and local regulations, but it's normally conducted the same way. Usually, the speculator borrows stock or currency from a broker and sells it on the market with the hope that the price will go down after he or she sells the borrowed shares. If the price does go down after a certain amount of time, the investor buys the amount of shares owed to the broker at the lower price and returns them. The investor's profit is the difference between the amount the borrowed shares sold for and the price of buying them at the diminished price point.

Some Bitcoin platforms allow short selling, usually by allowing you to "borrow" the currency from other clients on a peer-to-peer network or to borrow against the platform itself. These include:

Bitfinex
BTC-e
Fxopen
Some traditional trading platforms, such as Plus500, have a short selling mechanism. If you own bitcoins then you can also use this platform to hedge against loss during times of particular risk.

Bitcoin Trading

Bitcoin is ideally suited for the 'retail trader' trading on their own at home, rather than professionally for a major financial institution. A decentralized system does't bear an advantage for institutions who can use their money and influence to get closest to the center of power in a centralized system.

If you are clever then you can make money buying and selling Bitcoin depending on whether you think the price will rise or fall. You can also trade Bitcoin against other cryptocurrencies. Popular alternatives to Bitcoin include:

Darkcoin
Litecoin
Dogecoin
Peercoin
Ripple
Namecoin


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How much does an escrow assistant make in texas

Wielding my literature degree as I dove into an uncertain ocean of job applications and interviews, I never expected my attempts to escape retail I would land me working in escrow. In fact, I'd never actually heard of escrow until I applied for the job on a whim. Almost two years into my desperate search for a career, I was making frantic Google searches and choosing the best outfit for an interview for a chance to start a career I knew nothing about.

Lucky for me, getting started as an escrow assistant didn't require anything more than a degree just for the sake of having a degree. For those, like me, with degrees that don't have the best reputation out there for being "useful" in the job world, escrow can be a great start. In fact, the person I am working as assistant for doesn't even have a high school diploma. Not all escrow companies are the same, however, so they may require a degree or licensing in a related field, such as banking or real estate in order to become an escrow assistant. They may also require experience in those related fields for those who don't have the educational background.

If you are considering becoming an escrow assistant, I have provided a brief overview of what the job entails here, as well as a description of escrow for those who may never have heard of it before. Remember, every escrow company is different and requirements for escrow vary by state. What I have listed here is based on my own experience becoming an escrow assistant so the company you may choose to apply for may have somewhat different expectations for the job duties of an escrow assistant.

What is Escrow?

If you have no idea what escrow is, that's okay. Most people who come through the office I work for have no idea who we are or what we do either, even on the day of closing. What escrow does and how they do it differs from state to state and company to company. Basically, escrow is the impartial middle man (or woman) between two parties (the buyer and seller, borrower and lender, etc). Escrow officers and escrow assistants act only under instructions to deliver papers, complete and record documents, and receive and disburse funds.

Job Description for an Escrow Assistant

As an escrow assistant, the most basic element of the job description for this position is that you act as a detective alongside an escrow officer, piecing together everything into one neat package that is ready to go come the day of closing for a transaction. There are a few basic pieces of information that an escrow officer needs in order to open a transaction, most of which an escrow assistant must piece together for them as soon as possible:

Street address and parcel number (if available)
Sales price
Full names of all buyers and sellers
Marital status of all buyers and sellers
Contact information for all buyers and sellers (mailing addresses, phone numbers, and email addresses)
Existing lender name, loan number, and contact information
New lender contact information (if applicable)
Homeowners Association information (such as address, management company information, and dues)
Commission amounts
Being detail oriented is one key aspect to the job description of an escrow assistant. As I already mentioned, escrow works only under instructions, which usually comes in the form of a purchase and sale agreement, an order form, etc. You do not need to read everything word for word, just make sure to look for the key parts of each document that are essential to keep the transaction moving forward. Did the seller provide all of his/her contact information? Are the buyers single or married? These are just two of many questions you want to ask yourself when first opening up a new transaction.

As an escrow assistant, you will most likely be the one to send out letters and checks and make any necessary phone calls for various files at different stages in the transaction. Be prepared for a lot of multitasking, with plenty of time on the phone and typing up emails while preparing and/or shipping out documents.


The third most essential component of the job description for an escrow assistant is that you must have great customer service skills. Don't be surprised if people call you a little anxious or stressed out about deadlines or other aspects of a transaction that may become a little more difficult than anticipated. The best advice that I received from the escrow assistant who retired just after I was hired on was that you can only do so much at a time. She said to remember to take things one step at a time and never rush because you may make a mistake and just make things worse.

In addition, you must remember to never make a promise to a customer for something that is more than you can do or provide advice for something you know nothing about. Escrow officers and escrow assistants should never give legal advice. When in doubt, refer the customer to someone related to the question or concern they have such as their real estate agent, attorney, or lender, rather than try to answer something yourself.

For example, one of the most common questions I get once a sale has closed is "okay, where are my keys?" This is a question that the real estate agent would be able to answer, considering that they are the ones who have the keys to the property. Usually, they provide the keys on the same day, which I let the customer know, but it's always best for the customer to still ask the real estate agent just to be sure.

Duties of an Escrow Assistant

As I have already mentioned, an escrow assistant does a lot of detective work, locating documents, gathering information, and sending out the right information to the right people to keep the transaction moving forward. Every company is different, but there are some basic duties you may expect to have as an escrow assistant, which are as follows:

Mailing letters
Gathering contact information
Gathering financial information
Sending out and/or delivering documents
Inputting information into a computer system
Writing up documents
Answering phones and emails
Disbursing funds
Setting up appointments
Responding to information requests
Conduct signings
Order title reports
As an escrow assistant, it is important to become familiar with the different types of documents as well as laws and regulations concerning real estate transactions. For those, like me, who are able to acquire this job without experience or related education, this can seem daunting, but, reading through documents as you get them will help familiarize yourself with them fast.

Escrow assistants must be quick multi-taskers, able to handle multiple tight deadlines and still keep that smile on their face for the customers who come in to sign. The description and job duties and of an escrow assistant may seem somewhat daunting, but, it can be a really fun job, especially when you get to help people achieve their dream of buying their first home.



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Tips to Make a Good Business Presentation

Good Presentation Skills are Essential in Today's Competitive World

Today, it’s not just what you know that counts but how you present your knowledge to the world. In this guide, we'll look at how to deliver a professional presentation to an audience that differentiates you from the crowd.

Delivering accomplished presentations is a vital skill in anyone's armoury whether you're a student just starting out or the head of a large organisation. So, if you want your presentations to be impressive and persuasive then read on!

Here are lots of tips and techniques for preparing successful presentations and how to get your points across. We'll also consider presentation skills training.

Even if you don’t normally give presentations as part of your day-job, one day you'll need to address a hobby group or a community organisation so it pays to prepare and develop those skills now.

These days, public speaking and business presentations are also often a key part of the recruitment and selection process, particularly in education, consultancy or marketing.

What Do We Mean By a Presentation?

Here are a few examples:

A design review
A project brief to colleagues (peer review)
A pitch to potential customers or senior executives
A business presentation
A paper at an international conference or exhibition
Sharing a few tips with fellow hobbyists - for example, other pet owners
How Do I Begin?

First decide what you want to say and how much time is available to do it. If it is a conference or seminar then you will probably be allocated a fixed period of time; typically 15-30 minutes, plus time for questions.

Technical people, in particular, often need to focus on a great deal of detail in their everyday work, so the most common mistake when giving a presentation is to include too much information.

The golden rule is, ‘Keep It Simple’. Think of a presentation as designing an advertisement. You should focus on a few key themes and benefits. You don't fill an advert or a presentation with detail such as circuit diagrams or technical data sheets.

How often have you sat through a presentation where there was so much information on the screen you just couldn't read it all before the slide disappeared from the screen? Remember how it made you feel?

A Good Presentation

A good presentation needs an introduction, followed by the main body and an ending with some conclusions. It is also helpful if the main body breaks into about three key themes. You can leave the detail either for inclusion in your written paper or to be dealt with during question time.

Once you've mapped out what you want to say, you will need some visual material and, if appropriate, a formal paper or maybe a brief the audience can read beforehand. For an informal peer review a whiteboard or a flip-chart is fine. For a more formal occasion, the use of a PC presentation package such as PowerPoint (Power Point) may be more suitable.

How Many Slides?

As a general rule, have about one slide or less for each minute of elapsed time. Most people, when first attempting a 10-minute talk, will find themselves speaking for well over 20 minutes. Remember you are talking about something that is of great personal interest so you will find you have far more to say than you expect.

If you’re doing a marketing-type presentation, remember to present benefits rather than features. For example, the user of the latest mobile phone probably isn’t interested in bandwidths or frequencies, but he or she is interested in how quickly and easily a snapshot or movie taken in London with the new toy will be transmitted to a friend in New York.


Useful Technology

If you don’t know if a projector will be available, lightweight, Portable Projectors are becoming more affordable. Ideally take the presentation on your own laptop. If this isn’t possible, PC presentation packages like PowerPoint allow you to create a self-contained presentation with a built-in viewer. Load this onto a USB Memory Stick or a CD then you will avoid any software compatibility problems. Another useful gadget is a Wireless Laser Pointer which enables you to control the presentation remotely without having your hand on the mouse.

What Should Go on the Slides?

Select a large, readable font. Make sure the colours you choose work well on a big screen. White on a blue background is a safe choice. Even if your company have a designated template it may be worth the risk of using a different one for an internal presentation so you stand out from the crowd.

Keep the number of words to a minimum. If you do use bullet points then keep the number of bullets to a minimum. Avoid 'Death By Powerpoint' (presentations where the audience switches off because of page after page of bulleted text).

Try to introduce visual information - A Picture is Worth a Thousand Words. For example, if you are talking about a lovable pet then a photo can say far more than words ever can.

If you’re referring to software tools then one or more simple screen dumps included in the presentation might help. Simple block diagrams are good. If the diagram is more complicated then animate the presentation so it builds gradually (controlled by mouse clicks) as you describe it.

You might also consider a short video clip. Even a 'sound bite' is a possibility to make your presentation different. Why not consider a relevant piece of music to start with?

Finally, avoid simply writing on the slide what you want to say and avoid too much detail. The slide should simply act as a visual cue to help you get your ideas across. It's not a script!

Sense of Humour Helps

Try to add a little humour or even a little drama. If you're pitching green solutions to a smaller audience then throw some newspapers around with global warming headlines. Generally having something simple to pass around, like a fabric, a component or a sample product, is good.

Paint a bleak picture and look gloomy then break into a broad smile as you pitch your solution. Don't be afraid to sell. If you're passionate about something let it show, There is no substitute for real enthusiasm in getting your ideas across.

What About the Day Itself?

Make sure you are familiar with the venue and your material. Take advantage of any opportunity to rehearse with the equipment you will be using. Don't be afraid to adjust things to suit your needs. Jot down what you want to say over each slide on a printout but don't try to write a script - just a few key words for each point will do.

In practice, by the time you give the presentation, you won't need your notes. But if you do dry up, then the notes are your safety net. Even if you are petrified and feel totally inadequate, make yourself feel confident. Think positive. Try to smile. Dressing up can help. A smart suit or dress can make you to feel more confident (Why not use the presentation as excuse to improve your wardrobe!)


Presentation Skills Training

Presentation skills courses or workshops can be a helpful tool in developing these skills. It is really beneficial to present to a small group of people, in a ‘safe’ learning situation, and share with one another what works and what doesn’t.

Presentation training works particularly well when augmented with a video camera so the presenter can get some idea of how their presentation actually looked to the audience. This enables the trainer to help the presenter to spot any annoying mannerisms, awkward body language or hesitations and hopefully eliminate them.

Presentation Guide - Final Thoughts

People often feel they are selling out when they simplify complex ideas and designs for a presentation. However, the ability to make advanced technology and science accessible and understandable to a wider audience is a vital asset in this increasingly technology-based world.

Delivering successful, effective presentations is an essential skill in increasingly competitive business and career markets.

Public speaking skills and the ability to produce and deliver winning, persuasive presentations helps secure a new job or progress in your current post.

If you're not confident in putting together a presentation or unfamiliar with tools like PowerPoint then either teach yourself, find a colleague to coach and mentor you or look for a suitable course or some training material. You'll find a flair for presentations really pays dividends, particularly in these times of rapid change when even continuing to hold down a job can be a real challenge!


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